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Sue Ismiel Portrait

About Sue

Sue Ismiel
CEO
Sue Ismiel & Daughters

Nad’s | NitWits | Puraskin

“Welcome to my blog! Join me in my journey as an entrepreneur, CEO, charity worker and mum!” - Sue

Sue is well known as the mother who turned to the ingredients from her kitchen to create an extremely effective natural, no heat, hair removal formula for her young daughter – Nad’s.

For over 20 years, Sue continues to enhance the quality of life of her customers with problem solving solutions. Nad’s is now a global empire with various products to get rid of unwanted hair. Other brands now include Nitwits and Puraskin.

More about Sue

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